BNP Paribas — Karta Filmowa
Marketing LP under lp.bnpparibas.pl/kartafilmowa/: film-card benefits, festival calendar, Helios premieres, and account-opening funnel with bank brand, accessibility panel, and corporate proxy deployment.
Technologies
Next.js
React
TypeScript
Tailwind CSS
PM2?Challenge
Present a dense product offer (discounts, cashback, festivals, premieres) without losing a clear path to open an account.
✓Solution
Sectioned Next.js LP: benefits → account perks → festivals → premieres → promo details, with strong CTA and WCAG accessibility controls on the bank stack.
Key decisions
Product storytelling for retail banking
Cinema lifestyle narrative (benefits, festivals, Helios slate) mapped to a single conversion goal: open the account.
Bank LP delivery constraints
Same enterprise context as other BNP landings: bank domain, brand tokens, accessibility, and proxy-friendly Next.js deploy.
Results
Live on lp.bnpparibas.pl
Clear account-opening CTA hierarchy
Festival & premiere content modules
